Privacy Policies

NeuroBioMarketing R&D Privacy Policy: Scientific Research

Effective Date: 01-01-2024

NeuroBioMarketing R&D («we,» «us,» or «our») is committed to protecting the privacy of individuals who participate in our neurobiomarketing research studies. This Privacy Policy describes how we collect, use, and disclose your personal information in connection with these studies.

1. Information We Collect

• Demographic data: This may include information such as age, gender, and occupation.
• Neurophysiological data: This may include brain activity data collected through electroencephalography (EEG) or other neuroimaging techniques.
• Behavioral data: This may include information about your responses to stimuli presented during the study, such as eye movements, facial expressions, or button presses.
• Non-identifiable information: This may include information that cannot be used to identify any individual, such as anonymized and aggregated data.

2. How We Use Your Information

We use your information solely for scientific research purposes, including:

• Understanding how the brain responds to marketing stimuli.
• Developing new marketing techniques and strategies.
• Improving the effectiveness of marketing campaigns.
• Contributing to the advancement of scientific knowledge in neuroscience and marketing.

3. Sharing of Information

We may share anonymized and aggregated data, also known as collective learnings, with third parties for research and development purposes. This data does not contain any personally identifiable information (PII) and cannot be used to identify any individual participants in our studies.

We will not share your personal information with any third party for any commercial or marketing purposes without your explicit consent.

4. Data Retention

We will retain your information for a period of time necessary to fulfill the purposes for which it was collected, unless a longer retention period is required or permitted by law. After this period, your information will be de-identified or deleted.

5. Your Choices

You have the right to:

• Access your personal information: You can request a copy of the personal information we hold about you.
• Rectify your personal information: You can request that we correct any inaccurate or incomplete personal information we hold about you.
• Withdraw your consent: You can withdraw your consent to us processing your personal information at any time.
• Object to the processing of your personal information: You can object to the processing of your personal information in certain circumstances.

To exercise any of these rights, please contact us using the information provided below.

6. Security

We take reasonable steps to protect your information from unauthorized access, disclosure, alteration, or destruction. However, no internet or electronic storage system is 100% secure.

7. Children

We do not knowingly collect information from children under the age of 13. If you are a parent or guardian and you believe your child has provided us with information, please contact us.

8. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will post any changes on this page and will notify you by email if the changes are material.

9. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

• Email: in@neurobiomarketing.com